Routing the Map

When dealing with innovation, it can be overwhelming. That’s why here at Breva we are ensuring we have a clear, concise, and most importantly, an achievable plan to succeed. Our plan began with building and testing cutting-edge devices designed to collect vital sensor data. This data serves as the foundation for training our AI model, which will power the intelligent features at the core of our product. In parallel, we're developing a sleek, functional mobile application to interface with and enhance the experience of using our device, and quitting nicotine.

To bring value to our users early on, we’ll be launching a stripped-back version of our product that doesn’t yet include automatic detection. This initial release allows us to enter the market quickly, start gathering real-world feedback, and continue collecting essential data to further expand the product line. Even in being stripped back, this device will be the first of its kind, allowing our app to be the first hit counting centric quitting app that does not require you to open your phone and log every hit. This in and of itself will be revolutionary, and will give us a springboard to launching the next, even more revolutionary auto-detection device

As we refine our algorithms and improve our hardware, we’ll introduce a premium product line featuring full auto-detection capabilities. But we’re not stopping there. Breva is also investing in research and development to create pouches aimed at reducing cravings for nicotine pouch users. This product line represents our commitment to innovation and wellness, while helping us tap into a growing and uncapitalized market.

Looking ahead, we’re focused on identifying and expanding into other lucrative, adjacent markets where our technology and unique perspective can create value. Whether through hardware, consumables, or digital tools, Breva is building not just a product—but a platform for sustained growth and impact.